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3 Print Marketing Ideas to Maximize Your Marketing Campaign

By Eric Buhlman July 26, 2018 0 comments

Is your company thinking about branching into print marketing? Although digital marketing and advertising techniques are quickly becoming more and more effective, some industries can still really benefit from classic print marketing materials.

In fact, 70 percent of Americans report that they find direct mail advertising more personal than online ads. So if you're not doing a direct mail campaign, you could be losing the trust of some of your key customers.

The key to successful campaigns is keeping your printed marketing fresh and relevant to your consumer, so you're grabbing their attention and not simply clogging up their mailbox.

Here are three of our best marketing tips and ideas for running a successful print campaign.

1. Invest In Quality Print Marketing

Consumers are bombarded with hundreds, if not thousands, of online and print advertisements per day. As a small business, we understand it's not always easy to come up with the cash for a large marketing budget.

However, if you have the money, it's a good idea to invest it into professional designers. A professional will really get to know your brand, your messaging and your audience and deliver high-quality materials that will get you great results.

Designing things yourself is possible, but make sure you're using quality design programs and putting in the proper time and effort necessary.

2. Target Your Audience

In every marketing effort, it's crucial that you have a select audience that you're going to be targeting. This is especially true with print marketing, because postcards, mailers and other pieces of mail can easily be thrown away without a second thought.

The key to success is starting with your customer in mind. Think about what they do, what they like, what they need and what they would want to see out of a piece of direct mail.

In order to get their attention, it's crucial that you fill a gap in their lives and offer a service they will actually find useful. If you're sending out print marketing to anyone else, it won't be effective.

3. Track Your ROI

Many people think tracking your return on investment (ROI) on print campaigns is nearly impossible, but that's not always the case. If you're using direct mail campaigns you should never just send out pieces of mail and hope for the best.

There are many ways to track how well your direct mail campaign is doing. Some of the best ways include:

  • Offering unique discount codes or coupons
  • Vanity URLs or landing pages instead of your general homepage
  • Unique phone numbers

If none of these seem to be possible, simply asking your customers when they contact you, "how did you hear about us?" can let you know if your campaign was effective. Again, tracking the success of your print campaign doesn't have to be difficult.

Tracking your campaigns can help you save money in the long-term, and also figure out what your audience likes and doesn't like.

Start Creating Successful Mail Campaigns Today

Are you ready to kick your print marketing campaigns into overdrive?

Contact us today to learn more about our paper folding services. You provide the creative materials, and we take care of the rest.


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