Are you having trouble getting the word out around town about your restaurant? If you want to try bringing in new customers with flyers, they have to be well-designed. Here are the top 5 keys to great restaurant flyer design.
Advertising is a must for any restaurant worth its salt.
While internet advertising reigns supreme, you can't forget about traditional advertising as well. That means print ads, radio spots, and, of course, great flyers.
All you need is a few pieces of equipment and a great flyer design and you'll be able to put up ads all over town.
If you aren't sure how to make a great flyer, that's okay. We're here to help.
Follow these five flyer design tips, you'll have professional flyers in no time.
Focus on The Font
Your words should be the foremost concern for your flyers. After all, you'll need to let people know what you're advertising as well as when and where they need to go. To make that info pop, you'll need to make your fonts eye-catching.
There are tons of great fonts available on your computer right now. Or, you can look for free fonts to download whenever you want.
Choose the font that best suits your restaurant. If you're formal, go for an elegant font. If you're a sports bar, you can get a little crazy.
To make the typeface the focus of your flyer design, use a big size. You can even bold the font to make it shine.
Composition Makes a Great Flyer Design
As with all graphic art, you should learn the basics of composition. A quick review will give you the idea.
You want to bring balance to your flyer. Don't put all the elements too high or low, or too far left or right. Well-spaced elements are very pleasing to the eye.
Color choice is also important. Do you want your flyer to pop with neon color? Or would muted colors better fit your restaurant's theme?
Don't forget to add depth, either. Small elements placed near bigger ones will give the impression of distance.
Dividers can be anything that separates the elements of your flyer. You can use shapes or lines to break up your design into sections.
Dividers are very important when you want a lot of information on the flyer. If your design includes tons of text, grouping the words into different sections will make it easier to read.
Get creative with your borders. You can always find ribbons or other design elements that work great as dividers.
Great Photos Make Great Flyers
If you have great photos of your food or people having a great time at your restaurant, then use them. People looking at your flyer will have something real to focus on.
You know the old saying "a picture is worth a thousand words." Use that to your advantage. You can use a large photo or several small ones.
If you do choose to use photos, make sure they are good quality. Bad photos will give people a bad impression.
The best thing about flyers is they're cost-effective. So what if you make a few that don't work the way you planned? Keep trying new things and you'll soon get the hang of it.
You can even try a flyer campaign where you plan on five or six different flyer designs over the course of a few months. That will remind people about your restaurant. Isn't that what advertising is all about?
Don't forget to read our blog for great ways to make flyers!