Did you know that over half of all the visitors to your website will leave it in under fifteen seconds?
What about the fact that paper mail has the highest rate of return when it comes to getting a direct response from a consumer?
Plus, according to data gathered by the Small Business Administration, over 60% of shoppers have made a purchase or hired services because of a direct mailing.
The moral of the story here?
Direct mailing isn't making a comeback -- it never went anywhere in the first place. But if you want to speed up the mailing process and keep your look professional, you need to invest in a quality letter folder.
Which one is right for your business?
Read on to find out.
If You Send Out A Mailing Seasonally
Do you like to check in with your customers and try to expand your market about four times a year?
When you send mailings, do you use regularly-sized paper and rely on more traditional folds?
If so, then you'll likely need a light duty letter folder.
These models are incredibly convenient, as their small size allows them to sit right on top of your desk. They work especially well if you have employees that like to send out their own mailings to clients.
Now, let's take a look at some of our favorite models.
The Martin Yale P6200 Paper Folder
This model folds at a speed of about 1,800 sheets every hour and can fit paper that is up to 8.5" by 11" in size. It works exclusively with non-glossy paper and can accommodate sheets that have been stapled together.
It comes with six types of pre-programmed folds and ensures that your mailings can fit inside of a standard-size envelope.
If you send out under 5,000 folds a month, then this letter folder is a great fit for you.
The Martin Yale P7200 Paper Folder
This model is ideal for those businesses who need to fold under 10,000 sheets per month. It can fit paper that's 8.5" by 11" inches, and folds with a speed of about 4,000 sheets per hour.
As with the earlier model, it works only with non-glossy paper. It also comes with a stacking tray, can fold both letter and half-folds, and can even fold three sheets at once!
It also works with stapled pages, so if you're sending small packets of information to clients, this is a great option for you.
If You Send Out A Mailing Every Month
Now, let's take a look at the letter folder options for those who send out mailings a bit more frequently than four times a year.
The MBM 98M Paper Folder
This paper folder can fold up to 8,000 sheets of paper in a single hour. It can create four different types of folds: double parallel, single, letter, and z-folds. It has a total sheet capacity of 350, and it comes with retractable trays for simple storage.
You can use the knob to choose the kind of fold you'd like, and the handy digital counter helps you to keep track of everything that's being folded.
The Standard PF-P280 Paper Folder
This letter folder folds at a speed of 190 sheets every minute, meaning that it's perfect to handle those last-minute jobs before the end of the day.
It can fit paper that's up to 11" by 17" in size, and only takes a single pass to create half-folds. It's a friction fed folder that can make both letter fold and z-fold options.
With 6 different pre-programmed presets, folding will be easier than ever.
If You Send Out A Mailing Every Week
Finally, let's take a look at the models you're the most likely to use if you frequently send out mailings to both current and prospective clients. These heavy-duty folders can still fit on most desktops, but others are free-standing and can fit right next to your copy machine.
The Duplo Foldmaster Touchline CF375
This paper folder is a bit of an investment at $4,510, but we can promise you that it will end up paying for itself in terms of productivity levels in no time.
It's able to fold an incredible 6,000 sheets in a single hour and can fit paper that's up to 14.76" by 25.98" in size. It's an air fed machine, which helps to keep things moving quickly.
It can make no folds, single folds, gatefolds, closed gatefolds, z folds, letter folds, and a double parallel fold. It comes with an incredibly high creasing accuracy, meaning that your clients are sure to be impressed when they open your mailing.
The FP DF 980 Paper Folder
The final paper folder on our list?
The FP DF 980 Paper Folder, which is currently on sale on our website! This model can sit on top of larger desks, and can fold close to 250 sheets in a single minute.
It comes with 6 pre-programmed folds that you can fine-tune for even greater accuracy. It also comes with built-in sound absorbers, so that the sound of the pages folding won't interrupt your workflow.
It also takes stapled paper, can create right-angle folds, and has an ascending and descending counter so you can always stay in the loop.
Where Can You Buy The Right Letter Folder For Your Business
We hope that this post has made it easier than ever for you to choose the right letter folder for your company's needs.
Whether you're doing a holiday mailing, sending out letters promoting a special sale, or introducing yourself to the local market for the first time, we have the tools you need to make the right impression.
When it's time to clean your machine, we also have the supplies you need to keep it in great working order.
Spend some time on our website to browse even more of our wonderful products, and never hesitate to reach out to us with any questions or concerns.