Do you have a major event coming up at your university that you want to bring in large crowds? If you're having a hard time brainstorming marketing tactics, have no fear. Here are 6 smart event advertising ideas you should try.
As of 2017, roughly 20 million students were enrolled in universities both public and private. So, if you're planning on holding an event on a college campus, those large enrollment numbers mean a lot of potential in the way of attendance!
Whether you're hosting a conference, a club awareness meeting, charity function or anything in-between, in order to maximize the success of your on-campus event, you'll want to leverage some basic event advertising tactics.
To help you brainstorm ideas, our team has compiled a quick list of 6 marketing suggestions that can help make your event a hit!
Invitations is an event marketing staple. All you need is an attention-grabbing design printed on a quality, folded piece of paper and a willingness to hand those invitations out.
On a college campus, handing out invitations is a cinch. You can either stand in walkways handing them out to students passing by (you may need permission from your university activities coordinator to do this) or you can slip them under doors in your local dormitory.
2. Social Media
Social media is an event advertising no-brainer. It's cheap and easy to do.
For your university event, start by hopping on your school's Facebook page and post a bulletin outlining your event information. You can then work your way down into more niche Facebook groups such as class of 20XX groups, club groups, etc.
After working through Facebook, take to Twitter and Instagram and share your event information using your university's hashtag.
3. Create a Press Release
Creating a formal press release and offering your school's news team and other local news organizations to pick it up can be a great way to get traction fast.
If you're not seeing a pickup on your press release, reach out to news sources directly and ask them if they'd be interested in supporting your cause by spreading the word about your event.
4. Create an Event Website
There's only so much information about your event you can communicate in a tweet or through an invitation. Give people an opportunity to learn more by creating a WordPress website for your event and sharing the link so people can dive deeper!
5. Leverage Email
If you have a mailing list associated with the club or group hosting your university event, be sure to blast the list reminding them to attend your event. If you don't have a mailing list, see if you can get an associated group to blast their mailing list or be sure to start building up your own list for future events.
6. Put Flyers in Public Spaces
Universities have no shortage of spaces teeming with students. To take advantage of that foot traffic, make flyers and post them up in your student union, cafeteria, library, etc.
Just be sure that you're posting your flyers in places that are acceptable and get permission from campus officials when required.
Wrapping Up Event Advertising Ideas
Hosting an event at your university can garner your club or organization a lot of attention. To help you mobilize as much of your campus' student body as possible, we recommend leveraging the event advertising ideas listed above.
Doing so will have a significant impact on your event's turnout and the spreading of your message.
If you're looking to create professional looking invitations, mailers and more, you'll want to do so in a way that's as cost-effective as possible.
To achieve that end, we recommend investing in an automatic paper folder. Our team at Paper Folder Pro offer a wide variety of paper folding products. They are capable of producing quality paper materials that will increase your conversion rates and help your university events get massive traction.